Fundamentals of marketing : for senior high school / Ruby F. Alminar-Mutya
Material type:
TextPublication details: Intramuros, Manila : Unlimited Books Library services & Publishing Inc., c2022Description: xiv, 319 pages : illustrations ; 26 cmISBN: - 9786214271085
- HF 5415 .M88 2022
| Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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Books
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NU Clark Senior High School | Non-fiction | FIL HF 5415 .M88 2022 c.1 (Browse shelf(Opens below)) | c.1 | Available | NUCLA000003423 | ||
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Books
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NU Clark Senior High School | Non-fiction | FIL HF 5415 .M88 2022 c.2 (Browse shelf(Opens below)) | c.2 | Available | NUCLA000003424 |
Includes bibliographical references.
Preface -- Chapter 1. Introduction to marketing system -- Chapter 2. Marketing mix element 1: product -- Chapter 3. Marketing mix element 2: price -- Chapter 4. Marketing mix element 3: place of distribution -- Chapter 5. Marketing mix element 4: promotions -- Chapter 6. Consumer education and consumers cooperative -- Chapter 7. Strategic marketing fundamentals -- Chapter 8. Global and social marketing -- Bibliography.
"Fundamentals of marketing for senior high school was conceived to supplement teaching materials made by local and foreign authors on outcome based and project based pedagogies." -- Preface
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