International marketing /
Czinkota, Michael R.
International marketing / Michael R. Czinkota, Ikka A. Ronkainen, and Annie Peng Cui - Philippine Edition ; Eleventh Edition - BGC, Taguig City : Cengage Learning Asia Pte Ltd. (Philippine Branch), c2025. - xxix, 604 pages : illustrations ; 26 cm.
Includes index.
Preface -- Acknowledgements -- About the authors -- PART 1 The international marketing environment -- PART 2 Finding global customers -- PART 3 The global marketing mix -- PART 4 Leadership in global marketing -- Glossary -- Name index-- Company index -- Subject index.
"In the rapidly changing world of business, only a small portion of textbooks ever see a second edition, much less an eleventh one. Publishers change, markets move in new directions, competitors emerge, and authors adjust their commitments to new life situations. So, we are very pleased to have served the international marketing market for 34 years now, which is largely a sign of the continued faith and confidence of our colleagues and students in our work. Thank you for allowing us to shape the field and have a major impact on what people know about international marketing today."-- Preface.
9789815191974
COMMERCE--INTERNATIONAL ECONOMIC RELATIONS
INTERNATIONAL MARKETING
EXPORT MARKETING
HF 1416 .C95 2025
International marketing / Michael R. Czinkota, Ikka A. Ronkainen, and Annie Peng Cui - Philippine Edition ; Eleventh Edition - BGC, Taguig City : Cengage Learning Asia Pte Ltd. (Philippine Branch), c2025. - xxix, 604 pages : illustrations ; 26 cm.
Includes index.
Preface -- Acknowledgements -- About the authors -- PART 1 The international marketing environment -- PART 2 Finding global customers -- PART 3 The global marketing mix -- PART 4 Leadership in global marketing -- Glossary -- Name index-- Company index -- Subject index.
"In the rapidly changing world of business, only a small portion of textbooks ever see a second edition, much less an eleventh one. Publishers change, markets move in new directions, competitors emerge, and authors adjust their commitments to new life situations. So, we are very pleased to have served the international marketing market for 34 years now, which is largely a sign of the continued faith and confidence of our colleagues and students in our work. Thank you for allowing us to shape the field and have a major impact on what people know about international marketing today."-- Preface.
9789815191974
COMMERCE--INTERNATIONAL ECONOMIC RELATIONS
INTERNATIONAL MARKETING
EXPORT MARKETING
HF 1416 .C95 2025
