MARC details
| 000 -LEADER |
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| fixed length control field |
01862nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250320123814.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250320b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789815191974 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
NUCLARK |
| Transcribing agency |
NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF 1416 .C95 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Czinkota, Michael R. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
International marketing / |
| Statement of responsibility, etc. |
Michael R. Czinkota, Ikka A. Ronkainen, and Annie Peng Cui |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Philippine Edition ; |
| Remainder of edition statement |
Eleventh Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
BGC, Taguig City : |
| Name of publisher, distributor, etc. |
Cengage Learning Asia Pte Ltd. (Philippine Branch), |
| Date of publication, distribution, etc. |
c2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 604 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
Php1428.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Preface -- Acknowledgements -- About the authors -- PART 1 The international marketing environment -- PART 2 Finding global customers -- PART 3 The global marketing mix -- PART 4 Leadership in global marketing -- Glossary -- Name index-- Company index -- Subject index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"In the rapidly changing world of business, only a small portion of textbooks ever see a second edition, much less an eleventh one. Publishers change, markets move in new directions, competitors emerge, and authors adjust their commitments to new life situations. So, we are very pleased to have served the international marketing market for 34 years now, which is largely a sign of the continued faith and confidence of our colleagues and students in our work. Thank you for allowing us to shape the field and have a major impact on what people know about international marketing today."-- Preface. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
COMMERCE |
| General subdivision |
INTERNATIONAL ECONOMIC RELATIONS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
INTERNATIONAL MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
EXPORT MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ronkainen, Ikka A. |
| Relator term |
co-author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cui, Annie Peng |
| Relator term |
co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
