International marketing / Michael R. Czinkota, Ikka A. Ronkainen, and Annie Peng Cui

By:

Czinkota, Michael R [author]

Contributor(s):

Material type: Text

TextPublication details: BGC, Taguig City : Cengage Learning Asia Pte Ltd. (Philippine Branch), c2025.Edition: Philippine Edition ; Eleventh EditionDescription: xxix, 604 pages : illustrations ; 26 cmISBN:

9789815191974

Subject(s):

LOC classification:

HF 1416 .C95 2025

Contents:

Preface -- Acknowledgements -- About the authors -- PART 1 The international marketing environment -- PART 2 Finding global customers -- PART 3 The global marketing mix -- PART 4 Leadership in global marketing -- Glossary -- Name index-- Company index -- Subject index.

Summary: "In the rapidly changing world of business, only a small portion of textbooks ever see a second edition, much less an eleventh one. Publishers change, markets move in new directions, competitors emerge, and authors adjust their commitments to new life situations. So, we are very pleased to have served the international marketing market for 34 years now, which is largely a sign of the continued faith and confidence of our colleagues and students in our work. Thank you for allowing us to shape the field and have a major impact on what people know about international marketing today."-- Preface.

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HF 1416 .C95 2025 c.1 (Browse shelf(Opens below))		c.1	Available		NUCLA000005140
Books	NU Clark Circulation	Non-fiction	GC HF 1416 .C95 2025 c.2 (Browse shelf(Opens below))		c.2	Available		NUCLA000005141

Includes index.

"In the rapidly changing world of business, only a small portion of textbooks ever see a second edition, much less an eleventh one. Publishers change, markets move in new directions, competitors emerge, and authors adjust their commitments to new life situations. So, we are very pleased to have served the international marketing market for 34 years now, which is largely a sign of the continued faith and confidence of our colleagues and students in our work. Thank you for allowing us to shape the field and have a major impact on what people know about international marketing today."-- Preface.

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