Principles of marketing /
De Chavez, Roberto G.
Principles of marketing / Roberto G. De Chavez. - Mandaluyong City : Books Atpb. Publishing Corp., c2021. - x, 230 pages : tables, figures ; 23 cm.
Includes bibliographical references.
Part 1 : Marketing and marketing plan -- Chapter 1 : Introduction --Chapter 2 : Strategic planning -- Chapter 3 : Marketing research -- Part 2 : Buyers and markets -- Chapter 4 : Marketing environment -- Chapter 5 : Consumer behavior -- Chapter 6 : Market segmentation, targeting and positioning -- Part 3 : The marketing mix -- Chapter 7 : Products.
"In this interesting and challenging time, an understanding of the Principles of Marketing has never been so important until now. Professional marketers and students of marketing are seeking guidelines as to how to market goods and services in these challenging times. This book intends to answer such need." -- Preface.
9786214091638
MARKETING
HF 5415.1 .D43 2021
Principles of marketing / Roberto G. De Chavez. - Mandaluyong City : Books Atpb. Publishing Corp., c2021. - x, 230 pages : tables, figures ; 23 cm.
Includes bibliographical references.
Part 1 : Marketing and marketing plan -- Chapter 1 : Introduction --Chapter 2 : Strategic planning -- Chapter 3 : Marketing research -- Part 2 : Buyers and markets -- Chapter 4 : Marketing environment -- Chapter 5 : Consumer behavior -- Chapter 6 : Market segmentation, targeting and positioning -- Part 3 : The marketing mix -- Chapter 7 : Products.
"In this interesting and challenging time, an understanding of the Principles of Marketing has never been so important until now. Professional marketers and students of marketing are seeking guidelines as to how to market goods and services in these challenging times. This book intends to answer such need." -- Preface.
9786214091638
MARKETING
HF 5415.1 .D43 2021
