Principles of marketing / (Record no. 4305)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01357nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250321142429.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250321b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786214091638 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NUCLARK |
| Transcribing agency | NUCLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1 .D43 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | De Chavez, Roberto G. |
| Relator term | author. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Roberto G. De Chavez. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mandaluyong City : |
| Name of publisher, distributor, etc. | Books Atpb. Publishing Corp., |
| Date of publication, distribution, etc. | c2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 230 pages : |
| Other physical details | tables, figures ; |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | Php318.75 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 : Marketing and marketing plan -- Chapter 1 : Introduction --Chapter 2 : Strategic planning -- Chapter 3 : Marketing research -- Part 2 : Buyers and markets -- Chapter 4 : Marketing environment -- Chapter 5 : Consumer behavior -- Chapter 6 : Market segmentation, targeting and positioning -- Part 3 : The marketing mix -- Chapter 7 : Products. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "In this interesting and challenging time, an understanding of the Principles of Marketing has never been so important until now. Professional marketers and students of marketing are seeking guidelines as to how to market goods and services in these challenging times. This book intends to answer such need." -- Preface. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | NU Clark | NU Clark | Senior High School | 01/30/2024 | Purchased-Books Atbp. | FIL HF 5415.1 .D43 2021 c.1 | NUCLA000003309 | 03/21/2025 | c.1 | 03/21/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | NU Clark | NU Clark | Senior High School | 01/30/2024 | Purchased-Books Atbp. | FIL HF 5415.1 .D43 2021 c.2 | NUCLA000003310 | 03/21/2025 | c.2 | 03/21/2025 | Books |
