Principles of marketing / Roberto G. De Chavez.

By:

De Chavez, Roberto G [author.]

Material type: Text

TextPublication details: Mandaluyong City : Books Atpb. Publishing Corp., c2021.Description: x, 230 pages : tables, figures ; 23 cmISBN:

9786214091638

Subject(s):

MARKETING

LOC classification:

HF 5415.1 .D43 2021

Contents:

Part 1 : Marketing and marketing plan -- Chapter 1 : Introduction --Chapter 2 : Strategic planning -- Chapter 3 : Marketing research -- Part 2 : Buyers and markets -- Chapter 4 : Marketing environment -- Chapter 5 : Consumer behavior -- Chapter 6 : Market segmentation, targeting and positioning -- Part 3 : The marketing mix -- Chapter 7 : Products.

Summary: "In this interesting and challenging time, an understanding of the Principles of Marketing has never been so important until now. Professional marketers and students of marketing are seeking guidelines as to how to market goods and services in these challenging times. This book intends to answer such need." -- Preface.

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
Books	NU Clark Senior High School	Non-fiction	FIL HF 5415.1 .D43 2021 c.1 (Browse shelf(Opens below))		c.1	Available		NUCLA000003309
Books	NU Clark Senior High School	Non-fiction	FIL HF 5415.1 .D43 2021 c.2 (Browse shelf(Opens below))		c.2	Available		NUCLA000003310

Includes bibliographical references.

"In this interesting and challenging time, an understanding of the Principles of Marketing has never been so important until now. Professional marketers and students of marketing are seeking guidelines as to how to market goods and services in these challenging times. This book intends to answer such need." -- Preface.

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