Destination management and marketing /
Arenas, Chester Dave G.
Destination management and marketing / Chester Dave G. Arenas - Sta. Cruz, Manila : Edric Publishing House, c2022 - 71 pages : illustrations ; 25 cm.
Includes bibliographical references.
Foreword -- Chapter 1. Understanding destination management and marketing -- Chapter 2. Destination planning and tourism life cycle model -- Chapter 3. Tourism product development -- Chapter 4. Destination marketing process -- Chapter 5. Destination branding -- Chapter 6. Destination community and stakeholder relationships and involvement -- Chapter 7. Information and communication technology in tourism -- Chapter 8. Business travel, business event and meeting incentives, conference and events (MICE) management -- Bibliography.
"Destination management & marketing is a comprehensive and integrated book that covers both marketing and management of tourism. It focuses on the planning, implementation, and evaluation of destination marketing." -- Foreword
9786218179875
TOURISM--MARKETING
TOURISM--MANAGEMENT
G 155 .A74 2022
Destination management and marketing / Chester Dave G. Arenas - Sta. Cruz, Manila : Edric Publishing House, c2022 - 71 pages : illustrations ; 25 cm.
Includes bibliographical references.
Foreword -- Chapter 1. Understanding destination management and marketing -- Chapter 2. Destination planning and tourism life cycle model -- Chapter 3. Tourism product development -- Chapter 4. Destination marketing process -- Chapter 5. Destination branding -- Chapter 6. Destination community and stakeholder relationships and involvement -- Chapter 7. Information and communication technology in tourism -- Chapter 8. Business travel, business event and meeting incentives, conference and events (MICE) management -- Bibliography.
"Destination management & marketing is a comprehensive and integrated book that covers both marketing and management of tourism. It focuses on the planning, implementation, and evaluation of destination marketing." -- Foreword
9786218179875
TOURISM--MARKETING
TOURISM--MANAGEMENT
G 155 .A74 2022
