Destination management and marketing / Chester Dave G. Arenas

By:

Arenas, Chester Dave G [author]

Material type: Text

TextPublication details: Sta. Cruz, Manila : Edric Publishing House, c2022Description: 71 pages : illustrations ; 25 cmISBN:

9786218179875

Subject(s):

LOC classification:

G 155 .A74 2022

Contents:

Foreword -- Chapter 1. Understanding destination management and marketing -- Chapter 2. Destination planning and tourism life cycle model -- Chapter 3. Tourism product development -- Chapter 4. Destination marketing process -- Chapter 5. Destination branding -- Chapter 6. Destination community and stakeholder relationships and involvement -- Chapter 7. Information and communication technology in tourism -- Chapter 8. Business travel, business event and meeting incentives, conference and events (MICE) management -- Bibliography.

Summary: "Destination management & marketing is a comprehensive and integrated book that covers both marketing and management of tourism. It focuses on the planning, implementation, and evaluation of destination marketing." -- Foreword

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Filipiniana	Non-fiction	FIL G 155 .A74 2022 (Browse shelf(Opens below))		Available		NUCLA000000072

Includes bibliographical references.

"Destination management & marketing is a comprehensive and integrated book that covers both marketing and management of tourism. It focuses on the planning, implementation, and evaluation of destination marketing." -- Foreword

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