Destination management and marketing / (Record no. 72)

MARC details
000 -LEADER
fixed length control field 01480nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NUCLARK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250603141245.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786218179875
040 ## - CATALOGING SOURCE
Original cataloging agency NUCLARK
Transcribing agency NUCLARK
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number G 155 .A74 2022
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arenas, Chester Dave G.
Relator term author
245 #0 - TITLE STATEMENT
Title Destination management and marketing /
Statement of responsibility, etc. Chester Dave G. Arenas
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Sta. Cruz, Manila :
Name of publisher, distributor, etc. Edric Publishing House,
Date of publication, distribution, etc. c2022
300 ## - PHYSICAL DESCRIPTION
Extent 71 pages :
Other physical details illustrations ;
Dimensions 25 cm.
365 ## - TRADE PRICE
Price amount PHP460.75
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Foreword -- Chapter 1. Understanding destination management and marketing -- Chapter 2. Destination planning and tourism life cycle model -- Chapter 3. Tourism product development -- Chapter 4. Destination marketing process -- Chapter 5. Destination branding -- Chapter 6. Destination community and stakeholder relationships and involvement -- Chapter 7. Information and communication technology in tourism -- Chapter 8. Business travel, business event and meeting incentives, conference and events (MICE) management -- Bibliography.
520 ## - SUMMARY, ETC.
Summary, etc. "Destination management & marketing is a comprehensive and integrated book that covers both marketing and management of tourism. It focuses on the planning, implementation, and evaluation of destination marketing." -- Foreword
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TOURISM--MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TOURISM--MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Non-fiction NU Clark NU Clark Filipiniana 10/06/2022 Purchased - Edric 460.75   FIL G 155 .A74 2022 NUCLA000000072 02/17/2023 10/06/2022 Books

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