Strategic event management approaches / Aisha Quaye
Material type:
TextPublication details: New Delhi [India] : Asia Publishers and Distributors, c2024Description: viii, 303 pages : illustrations ; 26 cmISBN: - 9788196986797
- G 156.5 .Q83 2024
| Item type | Current library | Collection | Call number | Materials specified | Status | Date due | Barcode |
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NU Clark Circulation | Non-fiction | GC G 156.5 .Q83 2024 (Browse shelf(Opens below)) | Available | NUCLA000004932 |
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includes index
Preface -- 1. Introduction to Strategic Event Management -- 2. Strategic Planning Process -- 3. Event Analysis -- 4. Event Design and Concept Development --4. Event Marketing and Promotion Strategies -- 5. Financial Management and Budgeting for Events -- 6. Evaluation and Post-Event Analysis -- 7. Emerging Trends and Future Directions.
"It emphasizes the role of strategic thinking in event management, from concept development to operational execution and post-event analysis. The text explores various types of events, their economic impact, and the significance of sustainable practices."
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