Consumer behavior / Barry J. Babin [and] Eric G. Harris
Material type:
TextPublication details: Singapore : Cengage Learning Asia Pte Ltd., c2025Edition: Ninth EditionDescription: x, 406 pages : illustrations ; 26 cmISBN: - 9789815242942
- HF 5415.32 .B33 2025
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NU Clark Circulation | Non-fiction | GC HF 5415.32 .B33 2025 c.1 (Browse shelf(Opens below)) | c.1 | Available | NUCLA000005076 | ||
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NU Clark Circulation | Non-fiction | GC HF 5415.32 .B33 2025 c.3 (Browse shelf(Opens below)) | c.3 | Available | NUCLA000005152 | ||
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NU Clark Circulation | Non-fiction | GC HF 5415.32 .B33 2025 c.4 (Browse shelf(Opens below)) | c.4 | Available | NUCLA000005153 |
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| GC HF 5415.12 .F55 2002 Communicating effectively / | GC HF 5415.12 .M69 2021 Video marketing : create engaging video campaigns to drive brand growth and sales / | GC HF 5415.13 .M36 2023 Marketing for dummies / | GC HF 5415.32 .B33 2025 c.1 Consumer behavior / | GC HF 5415.32 .B33 2025 c.2 Consumer behavior / | GC HF 5415.32 .B33 2025 c.3 Consumer behavior / | GC HF 5415.32 .B33 2025 c.4 Consumer behavior / |
Includes indices.
Part I. Introduction -- Part II. Internal influences -- Part III. External influences -- Part IV. Situations and decision making -- Part V. Consumption and beyond -- Endnotes -- Glossary -- Subject index -- Name index -- Products/Organization index.
"Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris’ CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles."
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