Marketing for dummies / Jeanette Maw McMurthy
Material type:
TextPublication details: Hoboken, New Jersey : John Wiley & Sons, Inc., c2023Edition: 6th EditionDescription: xiii, 382 pages : illustrations ; 24 cmISBN: - 9781119894872
- HF 5415.13 .M36 2023
| Item type | Current library | Collection | Call number | Materials specified | Status | Date due | Barcode |
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NU Clark Circulation | Non-fiction | GC HF 5415.13 .M36 2023 (Browse shelf(Opens below)) | Available | NUCLA000004851 |
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| GC HF 5415.12 .F55 2002 Marketing communications : contexts, strategies, and applications / | GC HF 5415.12 .F55 2002 Communicating effectively / | GC HF 5415.12 .M69 2021 Video marketing : create engaging video campaigns to drive brand growth and sales / | GC HF 5415.13 .M36 2023 Marketing for dummies / | GC HF 5415.32 .B33 2025 c.1 Consumer behavior / | GC HF 5415.32 .B33 2025 c.2 Consumer behavior / | GC HF 5415.32 .B33 2025 c.3 Consumer behavior / |
Includes index.
Introduction -- Part 1: Marketing in a Thriving Consumer Culture -- Part 2: Building a Strategy for LTV and ROI -- Part 3: Executing Across Channels -- Part 4: Powerful Ways to Build Sales through Email, Websites, and SEO -- Part 5: Setting Your Brand Up for Sustainable Sales -- Part 6: The Part of Tens -- Index.
"This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget."
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