Strategic event management approaches / Aisha Quaye

By:

Quaye, Aisha [author]

Material type: Text

TextPublication details: New Delhi [India] : Asia Publishers and Distributors, c2024Description: viii, 303 pages : illustrations ; 26 cmISBN:

9788196986797

Subject(s):

LOC classification:

G 156.5 .Q83 2024

Contents:

Preface -- 1. Introduction to Strategic Event Management -- 2. Strategic Planning Process -- 3. Event Analysis -- 4. Event Design and Concept Development --4. Event Marketing and Promotion Strategies -- 5. Financial Management and Budgeting for Events -- 6. Evaluation and Post-Event Analysis -- 7. Emerging Trends and Future Directions.

Summary: "It emphasizes the role of strategic thinking in event management, from concept development to operational execution and post-event analysis. The text explores various types of events, their economic impact, and the significance of sustainable practices."

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC G 156.5 .Q83 2024 (Browse shelf(Opens below))		Available		NUCLA000004932

includes index

"It emphasizes the role of strategic thinking in event management, from concept development to operational execution and post-event analysis. The text explores various types of events, their economic impact, and the significance of sustainable practices."

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