Principles of marketing : for senior high school / Danilo M. Te, Rodilina Baltazar-Marte [and] Donna Vida M. Abrina
Material type:
TextPublication details: Quezon City : C &E Publishing Inc., c2023Edition: Revised EditionDescription: ix, 261 pages : color illustrations ; 26 cmISBN: - 9789719820130
- HF 5415 .T4 2023
| Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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Books
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NU Clark Senior High School | Non-fiction | FIL HF 5415 .T4 2023 c.1 (Browse shelf(Opens below)) | c.1 | Available | NUCLA000003551 | ||
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Books
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NU Clark Senior High School | Non-fiction | FIL HF 5415 .T4 2023 c.2 (Browse shelf(Opens below)) | c.2 | Available | NUCLA000003552 |
Includes bibliographical references and index.
Preface -- Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship and customer service -- Chapter 3. Market opportunity and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter 5. Managing the marketing process -- Chapter 6. Workshop and presentation of the marketing plan -- Appendices -- Glossary -- Bibliography -- Index -- About the authors.
"This textbook covers the practical aspects of marketing that every senior high school students needs to know. It is intended as an introductory yet comprehensive marketing textbook not only for senior high school students, but also for people without business background who wants to understand and apply marketing." -- Preface
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