Business-to-business marketing / Angelita Ong Camilar-Serrano
Material type:
TextPublication details: Intramuros, Manila : Unlimited Books Library services & Publishing Inc., c2022Description: x, 194 pages : illustrations ; 26 cmISBN: - 9786214271214
- HF 5415 .S47 2022
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NU Clark Senior High School | Non-fiction | FIL HF 5415.1263 .S47 2022 c.1 (Browse shelf(Opens below)) | c.1 | Available | NUCLA000003110 | ||
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NU Clark Senior High School | Non-fiction | FIL HF 5415 .S47 2022 c.4 (Browse shelf(Opens below)) | c.5 | Available | NUCLA000003138 | ||
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NU Clark Senior High School | Non-fiction | FIL HF 5415 .S47 2022 c.6 (Browse shelf(Opens below)) | c.6 | Available | NUCLA000003655 |
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| FIL HD 31 .T53 2016 c.2 Learning to succeed in business with management : accountancy, business, and management strand senior high school / | FIL HF 5415.1 .D43 2021 c.1 Principles of marketing / | FIL HF 5415.1 .D43 2021 c.2 Principles of marketing / | FIL HF 5415.1263 .S47 2022 c.1 Business-to-business marketing / | FIL HF 5351 .M88 2018 c.1 Business organization and management : for senior high school / | FIL HF 5351 .M88 2018 c.2 Business organization and management : for senior high school / | FIL HF 5381 .R33 2020 c.1 Business ethics and social responsibility / |
Includes bibliographical references.
Preface -- Acknowledgement -- Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. ORganizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing -- Bibliography -- Webliography.
"The goal of this book to let students understand the importance of B2B marketing and the way it is operating. Student later will probably face and experience business-to-business marketing in their jobs, the book will remind them that they would still be speaking with human beings, therefor they must pair logic with emotion." -- Preface
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