International marketing / Michael R. Czinkota, Ikka A. Ronkainen, and Annie Peng Cui

By:

Czinkota, Michael R [author]

Contributor(s):

Material type: Text

TextPublication details: BGC, Taguig City : Cengage Learning Asia Pte Ltd. (Philippine Branch), c2025.Edition: Philippine Edition ; Eleventh EditionDescription: xxix, 604 pages : illustrations ; 26 cmISBN:

9789815191974

Subject(s):

LOC classification:

HF 1416 .C95 2025

Contents:

Preface -- Acknowledgements -- About the authors -- PART 1 The international marketing environment -- PART 2 Finding global customers -- PART 3 The global marketing mix -- PART 4 Leadership in global marketing -- Glossary -- Name index-- Company index -- Subject index.

Summary: "In the rapidly changing world of business, only a small portion of textbooks ever see a second edition, much less an eleventh one. Publishers change, markets move in new directions, competitors emerge, and authors adjust their commitments to new life situations. So, we are very pleased to have served the international marketing market for 34 years now, which is largely a sign of the continued faith and confidence of our colleagues and students in our work. Thank you for allowing us to shape the field and have a major impact on what people know about international marketing today."-- Preface.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HF 1416 .C95 2025 c.1 (Browse shelf(Opens below))		c.1	Available		NUCLA000005140
Books	NU Clark Circulation	Non-fiction	GC HF 1416 .C95 2025 c.2 (Browse shelf(Opens below))		c.2	Available		NUCLA000005141

Browsing NU Clark shelves, Shelving location: Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous								Next
Previous	GC HF 5549.5 .P37 2024 Interviewology : the new science of interviewing /	GC HF 1017 .A53 2020 Modern business statistics with Microsoft office excel /	GC HF 1017 .A53 2024 Business statistics for dummies /	GC HF 1416 .C95 2025 c.1 International marketing /	GC HF 1416 .C95 2025 c.2 International marketing /	GC HF 5381 .M37 2011 Personal development for work and life /	GC HF 5383 .G48 2022 Get that Job: CVs and resumes : how to make sure you stand out from the crowd /	Next

Includes index.

"In the rapidly changing world of business, only a small portion of textbooks ever see a second edition, much less an eleventh one. Publishers change, markets move in new directions, competitors emerge, and authors adjust their commitments to new life situations. So, we are very pleased to have served the international marketing market for 34 years now, which is largely a sign of the continued faith and confidence of our colleagues and students in our work. Thank you for allowing us to shape the field and have a major impact on what people know about international marketing today."-- Preface.

There are no comments on this title.

to post a comment.