Destination management and marketing / Chester Dave G. Arenas
Material type:
TextPublication details: Sta. Cruz, Manila : Edric Publishing House, c2022Description: 71 pages : illustrations ; 25 cmISBN: - 9786218179875
- G 155 .A74 2022
| Item type | Current library | Collection | Call number | Materials specified | Status | Date due | Barcode |
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NU Clark Filipiniana | Non-fiction | FIL G 155 .A74 2022 (Browse shelf(Opens below)) | Available | NUCLA000000072 |
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| FIL G 154 .H47 2021 c.2 Tour and travel management / | FIL G 154 .M69 2021 Tour and travel management / | FIL G 154 .M69 2022 Tour and travel management / | FIL G 155 .A74 2022 Destination management and marketing / | FIL G 155 .A74 2025 c.1 Destination management and marketing / | FIL G 155 .A74 2025 c.2 Destination management and marketing / | FIL G 155 .B33 2015 Tourism marketing / |
Includes bibliographical references.
Foreword -- Chapter 1. Understanding destination management and marketing -- Chapter 2. Destination planning and tourism life cycle model -- Chapter 3. Tourism product development -- Chapter 4. Destination marketing process -- Chapter 5. Destination branding -- Chapter 6. Destination community and stakeholder relationships and involvement -- Chapter 7. Information and communication technology in tourism -- Chapter 8. Business travel, business event and meeting incentives, conference and events (MICE) management -- Bibliography.
"Destination management & marketing is a comprehensive and integrated book that covers both marketing and management of tourism. It focuses on the planning, implementation, and evaluation of destination marketing." -- Foreword
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